Branding assets for download

Lewes Football Foundation

brand guidelines

1. Introduction

Welcome to the Lewes Football Foundation (‘the Foundation’) brand and identity guidelines. Using a strong and consist brand identity will build trust in and recognition of the Foundation will become recognisable and trusted. If you have any queries or need advice on an asset you are producing, for your team or the Foundation, please email Miranda at lewesfootballfoundation@gmail.com

2. Core brand elements

Our brand identity consists of:

  • Our logo and how to use it

  • Our colours – the colours we use and how we use them

  • Fonts and style – which fonts to use

  • Social media and digital branding – how to use our brand online

  • Kit and uniform guidelines – how to apply our brand on team kits

  • Print and merchandise – approved designs for promotional materials.

3. Logo use

The Lewes Football Foundation logo is available in three formats:

  • Full-colour (primary)

  • Black and white for mono applications.

  • White for use on dark backgrounds.

How to use the Foundation logo

  • Maintain clear space around the logo to avoid visual clutter.

  • Do not alter the logo proportions, colours, or typography.

  • Avoid placing the logo on busy backgrounds.

  • Always use high-resolution versions for print and digital applications.

4. Colour palette

The Foundation uses a consistent set of brand colours:

Red

HEX: #DA1F3D

RGB: 218, 31, 61

CMYK: 20, 100, 70, 0

Black

HEX: #000000

RGB:0, 0, 0

CMYK: 0, 0, 0, 100

Grey

HEX: #BEBEBD

RGB: 190, 190, 189

CMYK: 0, 0, 0, 30

White

HEX: #FFFFFF

RGB: 255, 255, 255

CMYK: 0, 0, 0, 0

These colours should be used consistently across all branding materials, including digital and print applications.

5. Typography

Primary fonts

  • Headlines: Eurostile Heavy/Bold

    Alternatives (if Eurostile is unavailable):

    Aptos Narrow (in Word) or Exo (in Canva)

  • Body copy: Rubik Bold/Medium/Regular

    Alternatives (if Rubik Bold is unavailable):

    Calibri (in Word) or Rubik (on Canva)

6. Social media and digital

Guidelines

  • Use the Foundation logo as the profile picture on all social media accounts.

  • Maintain brand colours in all graphics.

  • Use pre-approved templates for social media posts.

  • Keep messaging clear, professional, and aligned with the Foundation’s mission.

7. Kit and uniform guidelines

Home kit

  • Primary colour: red with black and white accents

  • Foundation logo placement: left chest

  • Sponsor logos: Please email Miranda at lewesfootballfoundation@gmail.com to discuss design

Training kit

8. Print and merchandise

Flyers, leaflets and posters

  • Maintain brand colours and fonts

  • Use high-quality images. Images should be a minimum of 300dpi. Ensure that you have permission to use images of children and young people featured

  • Keep messaging clear and concise - avoid excessive text

  • Ensure there is a ‘call to action’ - what action do you want the viewer to take?

Merchandise

  • Logo positioning: front and centre for maximum visibility.

  • Colours: ensure consistency with the core brand palette.

9. Key messages

We use these short paragraphs to describe the Foundation. It is not necessary to use all (or any) of them on everything but please use them, where you feel it will add value to the asset you are creating.

“Lewes Football Foundation’s vision is of a Lewes where everyone is leading healthier lives and feeling connected to our community through football.”

“The Foundation provides opportunities for inclusive and equal participation in football, and for training and support for our volunteers.

We work to foster a sense of pride and belonging through community football.”

10. Website and digital applications

We hope that one day a dedicated brand resources page will be available on the Lewes Football Foundation website, featuring:

  • Social media templates

  • Kit and uniform design references

For now, all our brand assets are available for download here